Over the past 15 years, Raoul Juneja (a.k.a. Deejay Ra) has earned a reputation as North America's preeminent expert on urban & South Asian music. Raoul brought these two genres together on TV for the first time as Creator & Producer of the award-winning national Canadian music TV show V-Mix on OMNI, which ran for 173 episodes over 4 seasons.
Active on both sides of the camera, Raoul's interviews on V-Mix included the likes of Grandmaster Flash, Ashanti, Tech N9ne, Saul Williams, Onyx, Snow, Panjabi MC, Jay Sean, Director X, Combat Jack, DJ Premier, Mix Master Mike and Dominic Purcell (of Prison Break) among many others.
Born in Toronto and raised in New York, Raoul returned to Toronto in high school before choosing to study media at Western University, after being offered his own college radio hip-hop show during his first visit to the campus.
After university, Raoul founded his acclaimed 'Hip-Hop Literacy' campaign, for which he received the support of numerous Hollywood heavyweights such as Michael Madsen (Reservoir Dogs), Giancarlo Esposito (Breaking Bad), Sarita Choudhury (Homeland), Tiffani Thiessen (White Collar), Nancy Sinatra and Stan Lee to name a few.
Raoul has produced numerous singles, albums and compilations through his award-winning Lyrical Knockout Entertainment label including an aids awareness rap single with the Mandela Children's Fund (You Got A Choice) ; a chart-topping rap album distributed through Universal Music (Let The Truth Be Known) ; and a Tupac tribute compilation officially endorsed by the family of one of the best-selling rap musicians of all time (Dare 2 Struggle).
Most recently Raoul was a producer of the soundtrack for Sold, an acclaimed feature film starring Gillian Anderson and David Arquette among others. The soundtrack features the likes of Cappadonna (of Wu-Tang Clan), Michael Franti and Bollywood stars Salim-Sulaiman.
In 2016, Raoul joined an anti-bullying tour of Canadian schools (Conquer The Fear) as their keynote speaker, and returned to national Canadian TV as a judge/mentor on Afroglobal TV's new talent show Open Mic. Raoul can also currently be seen on national American TV as part of the cast of several REELZ urban music documentaries.
Raoul is a recipient of ANOKHI Magazine's Excellence in Music Media Award, and Diversity Magazine's Transformation in Entertainment Award. He serves on the Prism Prize and Toronto Independent Music Awards juries. Raoul is a member of the Academy of Canadian Cinema & Television and member of The Recording Academy.